Well, good thing that these businesses know that Samuel_Michon is just one data point, and what he does doesn't necessarily reflect the majority of the market.
Not every business chases the majority of the market, and aforementioned businesses do just fine. I'm convinced there's always money to be made offering quality content, without having to rely solely on selling ad space.
Probably true, but the money to be made is probably less than what can be made by catering to the 80% of people who buy supermarket tabloids and are influenced enough by the ads therein to drive the ad supported economy...