Cross-platform is more of an excuse than a reason. The idea is always that you write an app once, and it magically works on Windows and Mac and phones, and toaster ovens.
Except that never actually works, for anything but the lowest common denominator trash apps. Unfortunately people are convinced that this is something that should be pursued; the only real result is lowering the bar across the board and eroding compliance with long-established platform UX guidelines.
Except that never actually works, for anything but the lowest common denominator trash apps. Unfortunately people are convinced that this is something that should be pursued; the only real result is lowering the bar across the board and eroding compliance with long-established platform UX guidelines.