I guess, these application were oriented at single developers and small teams, which is also, why these found favorable access and controls in them. But this meant also that businesses had to own the technology, the know how, and the technology stack that come with it. Now, it's all about teams, favorably with interchangeable staff, who is hired on the fly, without a need to own localized know how, as anything is incorporated into the specific stack. (Owning technology is even a bit frowned on nowadays, as in the "not invented here syndrome" meme.) This is really, what facilitated the startup culture, we may observe today. On the other hand, this is also, why the stack is king and developers are to serve (insert Git, the JS framework of the day, etc).