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YouTube doesn’t represent video as a medium for communicating effectively very well.

Why? On problem with YouTube video is it’s less and less effective when there is incentiveization to increase the length of videos for ad slots.

Take a 2 minute video and turn it into 10.

How long do we wait for the 30 or 60 seconds of a YouTube video that we’re really after? Too often a few minutes.




Reminds me of watching Mythbusters.


Bingo! There is an ever-growing number of shows that manage to take a 60-second concept and turn it into a 10-minute bore through endless empty detours and pointless "interview" format interjections. "How The Universe Works" is a prime example of this tedious format. A little decoration is fine, but, in general, I want to watch stuff more like the BBC's excellent Jim Al-Khalili-hosted shows.


I really like LockPickingLawyer's videos [1]. It's no-frills, as all youtube videos should be.

[1] https://www.youtube.com/channel/UCm9K6rby98W8JigLoZOh6FQ


This is a great example of short content that draws you into wanting to watch longer content to get deeper insight.




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