Do you mean modern PHP? "The source code of the Viaweb editor was probably about 20-25% macros." So are you suggesting they should have started work by extending PHP with Lisp's macro system? Or just worked an order-of-magnitude faster to make up for not having one?

Or do you mean the actual PHP that was available when they started Viaweb? It's hard to imagine how Personal Home Page Tools 1.0 (not even called a 'programming language' at the time) would have been at all a reasonable alternative to ANSI Common Lisp. It was a few C files that could do basic variable substitution and output HTML tags to stdout. It couldn't do loops or if-statements, much less access files or databases.