Its funny how our brains have a kind of built in adblocker named banner blindness. There have been a few times I was unable to understand a UI because the important part was rectangle and too prominent so I ignore it entirely without realizing it.
Why do you think advertisers moved to moving ads, ads that fade in over the page once you scroll a little and can be assumed to be focusing on the page, reading? Autoplay video that moves down to the picture-in-picture corner? The more annoyingly distracting the ad is, the better. Or so advertisers think.
Honestly, this shit gets confusing, can someone please ML us out of it? Or maybe we just design a sane and understandable First-Party only policy?