I think the average user doesn't even know what RAM is. My neighbour, for example, doesn't know the distinction between the space available in RAM and the capacity of his harddisk. Which led to a strange misunderstanding when he told me his PC had '250 giga of internal memory'. I tried to explain than with 'internal memory' people usually mean something else, but I didn't think he understood. Never mind, he doesn't grasp hierarchical filesystems either, but all is fine as long as he can edit his photos (which in his perception are kept within Elements) and 'surf the internet'.