I wonder if anybody at Sony has come up with the conclusion that it's always going to get hacked, and the money they spend trying to secure it(along with the bad press) could be better focused in other areas of the company.
It seems unlikely; if they're not seen as doing something to fight piracy on the platform, even if that something amount to throwing some money down a hole, they could see publishers abandon them, which would cost them more money in the long run than paying a couple of firmware devs to play sisyphus.
You seem to be missing "Business 101" --The continuous
cracking-fixing-cracking cycle results in press coverage and hence, free
advertising for Sony as well as making the product more desirable to
some fraction of potential buyers.
The problem is, most of the revenue is made from licensing to game
producers rather from console sales, so unless there is some token
effort to keep the console "secure," the real revenue stream would
disappear.
