Hacker News new | past | comments | ask | show | jobs | submit login

The $150k offer reminds me of a rumor about the way in which Subway selected franchise locations back in the 1980's.

Subway wouldn't do extensive market research or study traffic counts. Instead, they would see where there was a McDonalds franchise and then open a franchise in the same catchment area. At least that was the rumor (not to compare YC to McDonalds or Hamburger University).




Supposedly the same thing happens with coffee too. Starbucks does the expensive market research, and then other chains build near Starbucks.


From what I've seen it's not just other chains that locate stores near Starbucks. Even Starbucks locates stores next to Starbucks.


I thought Starbucks had simply reversed the process. They appear to open a coffee shop on every corner (sometimes several on the same corner) and just close the ones that don't do well.


I heard the rumor about Burger King (combined with the idea that McDonalds would do the extensive market research and study traffic counts and so forth.)


I think Burger King was the first to follow McDonalds - the others were just following Burger King


Heard the same about Wendy's.


Likewise, with Borders following Barnes & Noble.

Very common tactic.




Consider applying for YC's Spring batch! Applications are open till Feb 11.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: