That's why I find uBlock Origin so refreshing. The entire ad-blocking universe is so tainted with business interests it's hard to trust any of them. The uBlock Origin developer is genuinely principled from what I've seen.
Who should be getting a MacArthur grant or equivalent. I mean, it's literally gorhill or nothing, it's terrifying. Someone could walk up to him with $10M dollars and say 'Here. Stop making your thing and you can have this money." It would be a fraction of the revenue he's blocking and who could turn it down? Wladimir Palant suddenly became a big fan of whitelisting when he realized how much Google would pay for it. Everyone has a price.