Blockbuster use to rent consoles. But in general the market for that sort of service is capped by the relatively low cost of said consoles. Plus you have the problem of everything being tied to an account these days.

Maybe on the PC side you could have a guy loaning out his rig with his monster Steam library and VR setup. On a small scale this might be a modest success, but it's hard to see it ever becoming the next Uber/AirBNB.