There may be some completion in ad networks, most likely racing to the bottom since margins on ad-tech will be razor thin.
This will do nothing but make things worse.
Google being a search monopoly is the only issue. Breaking the ad business away won’t change anything except make things worse for the consumer.
Working out how to make search competitive is the issue.
There may be some completion in ad networks, most likely racing to the bottom since margins on ad-tech will be razor thin.
This will do nothing but make things worse.