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(Un)Fortunately for woot, the professional/slightly greyhat affiliates are not going to bother building campaigns that compete with Amazon and eBay for a piddling percent of sale commission .

The only affiliates they(and 99% of the other programs on CJ) will attract are the newbs who will put a link on their blog or maybe try to SEO an article they wrote.

No individual affiliate of theirs is going to make a lot of money, but maybe the aggregate total of millions of Woot's customers referring friends to Woot through Twitter, Facebook, etc will increase their traffic.

In other words, amateur affiliates make pennies, Woot wins. Especially if affiliates have to reach a minimum commission threshold before they get paid.




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