Altria bought their minority stake after Juul had already become the clear leader.
A lot of vapers were upset about this, but I hoped it would allow Juul to get some of that sweet regulatory capture. It’s a fantastic device for smokers who were disappointed by the vape pens that preceded it. (i.e. Me)
You should also compare the advertising Juul did before and after the Altria deal. Before they suspended all ads, it was nothing but 40- and 50-somethings talking about the switch use-case. Before, the ads were hip and trying to appeal to the younger crowd.
A lot of vapers were upset about this, but I hoped it would allow Juul to get some of that sweet regulatory capture. It’s a fantastic device for smokers who were disappointed by the vape pens that preceded it. (i.e. Me)
You should also compare the advertising Juul did before and after the Altria deal. Before they suspended all ads, it was nothing but 40- and 50-somethings talking about the switch use-case. Before, the ads were hip and trying to appeal to the younger crowd.