From another perspective, I run NoScript and couldn't see the site either. Between the petty Apple redirect crap I saw here and it being Flash only, I'm never going to see their advertisement. Had they chosen a regular web page, some of their fancy effects may have broke at first, but they could have at least had the chance to show something catchy that would have persuaded me to whitelist them.

As it stands, I'm not even curious what they're trying to do differently than Apple. I'll wait for the next news item telling me how it only sold <10,000 units and how quickly it was scrapped.