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Amazon Prime Now (select locations only) already has delivery within a couple hours. This is about reducing costs of such services.



Are people willing to pay for it? How much? I’d probably rather go for 5% cheaper and delivery within 48h, for example. Is there a big market for “stuff, now”? I realize once you get used to it, you get used to it. I used to live in a smaller town where normal delivery was a week, now I live in a big city and can usually get 1-2 days and I can imagine how I’d feel if I had to go back to a week.


1hr delivery is $10ish, 2hr is $5ish. It depends on what you order.

Edit: To clarify, most people don't use this most of the time, because most of the time 24-48hour delivery is fine. That said, it is VERY convenient when you realize you need X today and cannot wait. Even with the shipping fee, an Amazon basics cables is often cheaper than a trip to Best Buy.


Yeah I think one of the reasons I don’t quite see the appeal is the lack of an Amazon (or equivalent). There is just no place that has everything and probably also has it cheaply. A cheap cable I’d need to chase online for an hour and then probably register at the obscure web shop where it was cheapest. It’s a hassle, but also I kind of enjoy the lack of the shopping monoculture Amazon brings.


Main use case I have is food delivery which I use quite often and i obviously want while it is still warm. A quick Google search suggests that alone is a 83 billion dollar market [0]. Granted, they'll probably need to scale this up to handle larger food orders as the Australia demo only delivered 1 burrito at a time as far as I know of.

[0]: https://www.google.com/url?sa=t&source=web&rct=j&url=https:/...




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