Sounds like sophistry to me.

Try choosing to not be yourself or like the things you like or do the things you do.

We're not so free.

I've always worked off a model of "constrained will". We have will, it is just subject to a large number of constraints with a few degrees of freedom.

"Man can do what he wills but he cannot will what he wills."

--Arthur Schopenhauer

so much for propaganda, then!