Norwegian living the U.S. here. It's pretty different when you consider the average supermarket.
The breads you get in your average American supermarket (Giant, Safeway, Shoprite and so on) are either the pre-sliced, packaged kind, which are largely flavourless and full of preservatives and sugar, or the stuff in the bakery section, which tend to be Italian-style white bread rolls, bagels and so on. You can find better bread — and sometimes very, very good bread — in many bakeries, or in high-end grocery stores like Whole Food, at farmer's markets, and so on. But it's not the norm.
Scandinavian supermarkets generally don't have separate bread and bakery sections. There's just a bread section [1], where you'll find all freshly made bread. The whole grain content is very high, and the breads feel rustic and wholesome overall. You'll be able to find plain wheat bread and French baguettes, but these are the exception. You'll also find some pre-packaged breads, but they are typically sold specifically for their longevity.
While I can get great bread in the U.S. if I seek it out, I still miss the easy availability of good bread, and I feel bad for all those who think that pre-sliced package bread is all there is.
I just want to point out that you can get very horrible bread in Norway as well. In the image you link to, you have Loff at the bottom left of the screen. That stuff is even more tasteless than the average American bread. It also gets more prominent placement, at least from what I've seen in Oslo grocery stores.
"Loff" is terrible! I didn't even like it as a kid. To be sure, not all Norwegian bread is great, I was really speaking about the general difference in the availability of good bread.
To be fair, the point of loaf is exactly that, to be unhealthy, white and tasteless. It's great for pan-fried toast with cheese and kids who only want to taste the jam.
The breads you get in your average American supermarket (Giant, Safeway, Shoprite and so on) are either the pre-sliced, packaged kind, which are largely flavourless and full of preservatives and sugar, or the stuff in the bakery section, which tend to be Italian-style white bread rolls, bagels and so on. You can find better bread — and sometimes very, very good bread — in many bakeries, or in high-end grocery stores like Whole Food, at farmer's markets, and so on. But it's not the norm.
Scandinavian supermarkets generally don't have separate bread and bakery sections. There's just a bread section [1], where you'll find all freshly made bread. The whole grain content is very high, and the breads feel rustic and wholesome overall. You'll be able to find plain wheat bread and French baguettes, but these are the exception. You'll also find some pre-packaged breads, but they are typically sold specifically for their longevity.
While I can get great bread in the U.S. if I seek it out, I still miss the easy availability of good bread, and I feel bad for all those who think that pre-sliced package bread is all there is.
[1] https://bdn-norge.no/wp-content/uploads/2016/11/grovhet.png
[2] https://www.polarbrod.se/no/vare-brod/havre/