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> how many times do you have to fail before being brave is just a bad business decision

That's a very good question. More than once, certainly. How many times did Edison fail before he could produce a working light bulb? How many times did Shockley/Bardeen/Brattain fail before they could produce a working transistor? Even more relevantly,how many ENIAC-era computer projects failed before the idea really took off? Ditto for early consumer computers, mini-supers, etc. Several times at least in each case, sometimes many more. Sure, Multiflow and Cydrome failed. C6X was fairly successful. Transmeta was contemporaneous with Itanium and had other confounding features as well, so it doesn't count. There might have been a couple of others, but I'd say three or four or seven attempts before giving up is par for the course. What kind of scientist bases on a conclusion on so few experiments?

> The reaction to Itanium was much less than universally positive, and not just from the press.

Yes, the reaction after release was almost universal disappointment/contempt, but that's not relevant. That was after the "we can build smart enough compilers" prediction had already been proved false. During development of Itanium, based on the success of such an approach for various RISCs and C6X, people were still optimistic. You're the one being revisionist. It would be crazy to start building a VLIW processor now, but it really didn't seem so in the 90s. There were and always will be some competitors and habitual nay-sayers dumping on anything new, but that's not an honest portrayal of the contemporary zeitgeist.




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