He always has the option to go to Flippa later if he doesn't get the value he wants here. From my limited experience, Flippa is kind of a liquidation market more than a source for competitive bids. Your mileage may vary.
probably because he wants to make more than $1K from the auction. Nothing wrong with Flippa...and I know from time to time they have a big value site listed...but as a rule...it's almost always complete crap