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While I'm 99% sure you're just trolling, on the 1% chance you're really not, the OP is absolutely correct in that Apple is positioning their $6000 monitor against $30K+ cinema editing monitors. They really exist. A lot of the Pro Display XDR specs are really very very clearly aimed at competing with them. Those specs may not be something you care about, but let's not pretend it's "yeah, whatever, I can get this other 6K monitor over here that's just as good for $499, man" deal. (Dell has an 8K monitor for under $4000, but the Apple monitor is 2.5 times brighter, has a contrast ratio that's over 750 times better, has 9 different reference modes, variable refresh rates specifically matched for film use -- you know, like a cinema editing monitor? Yeah, that.)

Apple certainly made a bad marketing mistake with this monitor, but the mistake was marketing it as a $5000 monitor with a $1000 stand. If they'd just marketed it as a $6000 monitor -- and if they'd made it clear right then that there'd be a 5K option available for $1300, too -- they'd have saved themselves a whole lot of this nonsense.




> the OP is absolutely correct in that Apple is positioning their $6000 monitor against $30K+ cinema editing monitors.

If you want to see Apple's competition, the magic phrase is "reference monitor".




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