In all seriousness though, humor used well for the right type of product is extremely effective. I can no longer find the source, but I read somewhere that the Old Spice Body Wash sales went up close to 100% when the Old Spice Guy commercials were running. My wife even bought some for me the next she went shopping after she saw the ad. She said it was just to reward them for the ad itself, then she decided she liked how it smelled and kept buying it for me, all because the ad was funny.
