Amazon still has quite a ways to go. Consider that Microsoft had:
- 96% of worldwide OS marketshare. Even Amazon doesn't come close to this level of domination in retail or cloud.
- Forcing OEMs to purchase Windows licenses for all PCs sold regardless of whether or not customers wanted a PC without Windows.
- Not only pre-installed IE, but provided IE with inaccessible and undocumented Windows OS APIs to give it functionality that just wasn't possible for Netscape to implement (like ActiveX).