Yeah, the search vs shop tension is the big question.
The difference being that Google are ostensibly a search engine, who are looking to monetize and leverage their ubiquity - Amazon are a book store grown to titanic proportions looking to maximize profits.
The same, but different.
I fully support Amazon's divergent empire being broken up into sperate companies, but for the moment Amazon.com - the online marketplace - is still an internet shopfront.
The difference being that Google are ostensibly a search engine, who are looking to monetize and leverage their ubiquity - Amazon are a book store grown to titanic proportions looking to maximize profits.
The same, but different.
I fully support Amazon's divergent empire being broken up into sperate companies, but for the moment Amazon.com - the online marketplace - is still an internet shopfront.