I dunno, I remember going to a talk at SXSW in 2011 about how A/B testing helps ... | Hacker News

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		draw_down on Sept 13, 2019 \| parent \| context \| favorite \| on: Don't build growth teams I dunno, I remember going to a talk at SXSW in 2011 about how A/B testing helps you reach local maxima but you need more to reach the next “peak”. I believe the story about Google testing 40 shades of blue was also in common currency back then. I don’t think any of this stuff is new or undiscovered, really.

mlyle on Sept 15, 2019 [–]

Well, I don't think anyone anticipated the "dark patterns" stuff at the time-- that we could be training technology to be kinda-evil in a way that would have massive consequences-- national political, reputation, etc.

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