I can’t speak to this group specifically, just to say that being an exec in an industry doesn’t make you an expert in that industry. When I worked in ad tech, I met plenty of execs who couldn’t run a facebook campaign to save their life. If you’re a founder of an analytics company hiring your CRO, it’d be great to find someone with an analytics background, but more than likely they’re coming in having worked in tech, but not that specific vertical.
It's specifically that vertical. Their product is designed for growth hacking, if they discard the results it's like saying their own product doesn't work.
