FaceTime and iMessage are features that are used to sell iPhones (and the ecosystem in general), they are not products that exist to directly provide a revenue to Apple.
I am not super familiar with Apple Cash, but my understanding of it is that it also falls more on the Feature side and doesn't exist to provide a revenue stream on its own (hence why there are no fees for debit cards).
iTunes is clearly more of a product as it creates a significant revenue stream for Apple.
It makes sense that Apple cares less about competition with its features as that leads to a better user experience and more iPhone sales while Apple cares more about competition with products as that cuts directly into their income.
I am not super familiar with Apple Cash, but my understanding of it is that it also falls more on the Feature side and doesn't exist to provide a revenue stream on its own (hence why there are no fees for debit cards).
iTunes is clearly more of a product as it creates a significant revenue stream for Apple.
It makes sense that Apple cares less about competition with its features as that leads to a better user experience and more iPhone sales while Apple cares more about competition with products as that cuts directly into their income.