I actually used to strongly crusade against ad blockers. I think advertising is an important avenue for funding free content online. Between privacy violations and the amount of malware and scams distributed via large ad platforms, I've leaned towards ad blocking now, but I'm not fundamentally against seeing ads with my content.

This was a recent study on the effectiveness of personalized ads: https://www.zdnet.com/article/new-research-shows-personalize... (direct link is: https://weis2019.econinfosec.org/wp-content/uploads/sites/6/... )