>Wait, what? Branding is an important solution to the problem of validating product quality, as it attaches consequences to selling an inferior product, and thus saves on search costs.
For the products mentioned (soap, detergents, toothpaste, and tons of other stuff, etc) it was just an artificial way to differentiate the same thing, and make people pay for the brand name...
For the products mentioned (soap, detergents, toothpaste, and tons of other stuff, etc) it was just an artificial way to differentiate the same thing, and make people pay for the brand name...