Eh... some of the industry, sure. I work in a B2B company, others work in hardware devices, etc. I'm not sure what the relative proportion might be, but it's certainly not the whole industry.
Go talk to your marketing team and you would be amazed by level of tracking those guys doing or should be doing in order to win the market.
I work in a very boring niche for a small company and you'll receive email from us and we'll know what ads you clicked to find us 1 year ago and that we'll keep your entire browsing history and utilize it to tailor our messaging and that's just a begining of it. And our budgets are fraction of what huge online advertisers spend.
Modern digital marketing wouldn't be possible without tracking and that's just how it is.
If we make it harder via regulations, we'll just make it more expensive and that's all. Kind of similar as drugs - demand is so strong that supply is going to be there no matter what you do.
