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I would say it's a combination of:

- convenience: do not underestimate it, lots of supporting evidence that people want maximum convenience. Notice how a small UI change as "one click purchase" increased Amazon sales significantly or why they even make/sell those buttons to put around the house to press and refill periodic stuff

- access: like I was saying in another reply, it's simply the case that in a lot of situations, users (because of age, location and economic status) simply have no good means to pay electronically

- affordability: 10 cent/view pay seem like nothing to us but in many places that can add up to a few USD per month that may be the cost of food of a family for a week. So now you'd have to do geographical location based pricing, dealing with all the crap that comes with it (people using proxies to avoid it, etc)




Convenience and access have been tried by several startups (including a project that we did a few years back). It's being attempted yet again by the Brave browser with blockchain tech. With micropayments, there's a big problem with decision fatigue.

Affordability is the largest factor by far though because most people just cant pay for everything they consume for free today. When you look at video content especially, it can easily add up to several dollars per day in spend.


> - convenience ...

Just run something like a Radius server, which any website could query, and which could log usage.

> access: ...

Provide a wide variety of payment options. As many VPN services and VPS hosts do.

> - affordability: ...

I don't know specifics, but I can't imagine how users in places so poor generate the same ad income as users in wealthier places. So just adjust cost/view to generate the same income that the current system does.




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