Exactly, which means you're saying that this wasn't a vital part of their success, while the other commenter is saying the opposite, so I don't think you agree with the argument that doing things that don't scale is a critical part of their success right? Unless I'm misreading something.
Yeah this was my point. IMO they would have never made it to the point of becoming a viral success without their prolific Craigslist spamming operation. Every virus needs a patient 0.