BigCorps have „Innovation Labs“, where things are „cooler“ than in main corporate because bean bags. Value proposition is attracting employees that wouldn’t consider joining otherwise. This is them outsourcing this to WeWork, and I can see how they don’t want to be involved in running such an operation. Remember that BigCorp is not price sensitive.
BigCorps are very price sensitive in the sense of minimizing cost per value and aggressively leveraging their size to do that.
They aren't price sensitive in the sense that if something has a value proposition that justifies the cost (even if it's not a short payoff, and even if it's a large absolute price) they have an easy time finding money.
They may also sometimes seem but to be price sensitive in the first sense because they tend to have lots of small fiefdoms where exceptions to aggressive optimization can survive as long as their shake is not too big and/or the right authorities have bought in, but that's an exception to the general rule and isn't going to cover a massive aren't of remote workers at each BigCorp.
