Polaroid arguably discontinued their instant film business because they bet on Zink[1]
Zink is a Polaroid technology that powers many instant cameras. I own a Polaroid-branded one (Polaroid SNAP), and it's awesome: it never ceases to amaze people. And when I tell them that yes, they can keep it, and it's also a sticker, their eyes light up!
I've made friends with this new digital iteration of the technology. But when the Impossible Project was started, that tech was still very far from being mature; and many people still prefer the look and feel of the instant film. They are different products.
Still, it wouldn't be fair to say that Polaroid didn't try to stay relevant in instant photography. Ultimately, Zink is a success - although it's a separate company now.
Zink is a Polaroid technology that powers many instant cameras. I own a Polaroid-branded one (Polaroid SNAP), and it's awesome: it never ceases to amaze people. And when I tell them that yes, they can keep it, and it's also a sticker, their eyes light up!
I've made friends with this new digital iteration of the technology. But when the Impossible Project was started, that tech was still very far from being mature; and many people still prefer the look and feel of the instant film. They are different products.
Still, it wouldn't be fair to say that Polaroid didn't try to stay relevant in instant photography. Ultimately, Zink is a success - although it's a separate company now.
[1]https://en.wikipedia.org/wiki/Zink_(technology)