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> Chef Wendy, who works for a Canadian firm that develops private-label products for companies like Whole Foods, Safeway, General Mills, and McDonald's, would prefer not to reveal her last name, but that was the last thing she was reticent about.

So, uh, why did she put her real name on her Chow.com account, then? Once I had that, it only took a Google search to find out where she works.




Probably because nothing discussed in the article is actually something her employers would be worried about. The whole secrecy seems to be there to add sexiness and authority to the article. In fact the way she and her personal work and values are presented I would be pretty happy if I was her employer.




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