I had a lot of TiVo conversations like this ten or eleven years ago. Lots of people who never used the technology would tell me why it didn't make sense to them.

Is TiVo still big in the US? (It doesn't exist in the UK). We have various hard disk based recorders, and sky plus etc

TiVo itself isn't huge, but pretty much everyone has a DVR these days.

I just use that as an example because 10-11 years ago nobody knew what it was, but they knew they didn't need it... until they tried it.

But RSS is like 10-15 years old. How long until it takes off?