The opposite narratives are just as plausible: it weakens its hold because it -has- to add its name to signal the connection; that it is so poorly intertwined with the core product that they slapped the Facebook name on it; that it’s so unclear that the product is “from Facebook” they have to literally change the name of the product for that express purpose!

It makes sense as a typically clumsy move as it’s embarrassingly obvious pre-scrutiny posing.