It should probably be noted that Bethesda Softworks is owned by Zenimax. Though Zenimax was founded by the founders of Bethesda. Zenimaxes board concist of a Lawyer, a former baseball player, a real estate manager and a movie producer.
They have again and again made poor choices when it comes to drm, but they have removed Denvou from both Doom and Rage 2 some time after release.
Now you have me wondering about the "former baseball player joins the corporate world and feels lost in it" subplot of Prey 2017 (published by Bethesda.)