This generalises. True value is expensive both to create and assess.

The tricksters arbitrage both sides of this exchange. -- the producers and consumers.

And yes, sometimes the deception may be in appearing to be something not valuable but instead high-risk: bluff threats, imitation of poisonous or stinging animals or insects, inflatable tanks.

"All warfare is based on deception."

https://suntzusaid.com/book/1