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Exactly. I'm really blown away at how others cannot see how this is a license to print money, now that they have amassed such celebrities who are constantly responding to fans.

Sure it might be a fad, but network effects are already kickin' and they might just win this market. They might very well be cash flow positive and just not lucrative right now bc focusing on growth/marketing.

Personally, like the first response above, I race in an amateur, local kart league, which is not a cheap sport, and we have a site, instagram, video coverage, everything. The list of F1 & Indy race drivers who could do a video saying "hello" to our league, comparing to what we indulge on a hobby already, is peanuts. I'm sure my friends would take doing a few proposals very seriously.

IMO wannabe YT-IG influencers would FLOCK at the chance of having a celeb saying hello to them and posting on their timelines ("look who just sent hi").




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