From a selfish POV isn't it better as an adblock user that other users don't use adblock? Then they unwittingly subsidize your pleasant ad free experience.
I get what you mean, but I wish more people used Adblock so that more sites would be forced to switch to contextual non-surveillance advertising. I'd get to support sites more while maintaining privacy.
As more people switched to contextual ads, the ecosystem for it would also improve and rates would hopefully increase (for smaller sites).
Because adblockers depend on things coming from 3rd party ad servers doing instant auctions for ads based on user profiles. They do it client side because the latencies involved vs doing it server side are far less.
With non-surveliance based ads, they can make the ads completely indistinguishable from normal content in their CMS and make it look like first party content and server side based. And since the user info will be minimal beyond an IP, it will mostly be content based vs. user based. They can even do things like podcasts & youtubes videos do with sponsorships that come with the content.
They don't do it because it doesn't make as much money as the current status quo and would require more work to integrate if it was offered.
From a selfish point of view, I care more about the benefits to me brought by Firefox having a bigger market share and Mozilla having more influence on the development of the web, than the benefits brought to me by other people looking at ads.
