Forget the bean counters, the technical people shouldn't approve of this without some sort of SLA or business agreement. How would you feel comfortable depending on a 3rd party service you have no actual business relationship or SLA guarantees with?
They're seriously leaving money on the table, businesses would have no problem dropping 50k/yr on a service like this.
This is something we've been looking for at my job, but we don't have the technical expertise to do it ourselves (a CDN is tricky business, not in our core competency). If an SLA that included support and/or customization as well as had a direct line to high level support for feedback, you could easily net 50K or more.
Seriously. I know my organization would be willing to pay even more than that. If you're reading this Pika founders, you should really give this some thought.
They're seriously leaving money on the table, businesses would have no problem dropping 50k/yr on a service like this.