Regular people at the bar in my non-SF town can be overheard puzzling through the privacy issues that they’re hearing about these days. I’ve been asked how to avoid being tracked by creep stalkers now that it’s something people know to be conscious of - and helped them remove a tracking iOS profile after showing them how they wouldn’t have Settings > General > Profiles unless something creepy was up!

So I think we’ve reached a phase where performance is good enough on any hardware for people to start worrying about the big picture problems like privacy and tracking as well. Not to the exclusion of performance - but it’s clearly become more important to random non-tech folks.