They're monetizing user data/behavior.
One example, I didn't search very hard.
> User response is an important signal of ad relevance. If customers don’t tap on an ad, Apple Search Ads will stop showing it to them.
I think what you quoted is Apple saying "if no one is clicking on your ad we stop showing it to people".
They're monetizing user data/behavior.
One example, I didn't search very hard.
> User response is an important signal of ad relevance. If customers don’t tap on an ad, Apple Search Ads will stop showing it to them.