Look, I'm certainly not a Google fan as of today, but you are so wrong, probably for being very very young or very very misinformed; probably both.
I tried Google 1st time when it was an university project that didn't even have its own domain (that is, it was a Stanford subdomain), and I was literally blown away by the huge difference compared to all other search engines. At that time my favorite was Altavista though back then doing multiple searches on different search engines was normal as all of them had their very different crawlers and algorithms, so I usually went at least also through Yahoo and Lycos after Altavista. But when Google came out it set up a huge improvement in search reponses, and I mean orders of magnitude faster, nobody did anything even comparable to that before, and soon it became clear that all of us would end up using just one search engine - guess which one. They developed that from scratch with no funding at all, and of course they got money after that but it came because of the great product they had developed, not the other way around.
Google started as the project any hacker would dream to be part of, even for free. What it became after all that money changed it is a different story.
Are you reading the same thing I'm writing? Is that why you think Google is used by the masses, rather than marketing and control of first placement (on Chrome, Android, and iPhones)?
Most people just use what's there and that happened to be Google's search engine. It's especially the case after massive growth of internet users due to mobile (ie, there were only ~300 million internet users in 1998 versus the billions online today).
Have you seen Google's growth chart? It was meteoric. All these things you mention came in or after 2007. Google was already a behemoth by the early 2000s and that was because it was just way better than anything else.
Google started as the project any hacker would dream to be part of, even for free. What it became after all that money changed it is a different story.