Does the sample deck given presume that the investors already know what the hell you do? Because it would annoy me to have to wait until we were several slides in (to the demo) to find out what the product is.
I often start with "did you check out Heyzap" or maybe a one line sentence about Heyzap. It depends on the situation but most investors have at least seen your front page and the team/market help a lot in framing who you are and your idea.
Yes, but what is the idea in question? Paul Buchheit could dazzle investors with his background and accomplishments and even detail his expertise in the email or social space and still be no closer to telling them what he plans on actually building.