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Google shows users what other users like, and most of Google's current users favor a small number of major outlets...

If you think gas stations need to be more "fair" about which pop they sell

Not a good analogy. With social media and the desire to exert control over what's trending, it's more like, in the earlier days of 5 Hour Energy, when sales were growing rapidly, gas stations and convenience stores refused to try it out for reasons beyond sales. In reality, they're fairly enthusiastic about trying such things out. In reality, the space next to the register is fairly market driven.

“Getting it next to the register isn’t hard. Keeping it there? Very hard. Anything that sells, the stores will try. To own that space is really hard.”

https://www.forbes.com/sites/clareoconnor/2012/02/08/manoj-b...

Sometimes I see the entire pantheon of legacy media news channels on YouTube presented to me, when it should be obvious that I never click on those links. Funny that.




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