Although given that this seems to be run as an experiment, so far it seems to be rather successful. Granted, in the long term it might not be sustainable, but for the short term it can provide a number of benefits. First of all the designer will be getting lots of practice and making a number of contacts while building up a good portfolio of examples. Also the low price makes it a low risk for anyone trying it out, so it is the type of experiment they can be tried with little cost and quickly.

I would find it interesting to see what the designer ends up doing as a result of this experiment.