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It's become tedious fighting through the endless two word 5 star reviews, 1 star reviews because it was damaged in shipping and so on.

Add that Amazon are determined to show thirty no-name brands of cheap (and nasty) copies of whatever item you searched for, sometimes making the actual market leader really difficult to find, and it becomes more trouble than it's worth. I don't have hours to micro-manage and investigate every £10 purchase for fake product, fake review or not the brand I really wanted.

As a hugely keen early adopter of online shopping, these days I just go to the shops more and more often. It's just a shame there's so many fewer of them!




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