This is more of a commentary on society than anything else. There are much more pressing things happening on facebook these days than autonomously-landing robot rockets.
Maybe, and certainly if we'd seen an unmanned booster land on after completing a successful launch in the early 80's we'd have been very excited, but the shuttle just caught the imagination that bit more. Justifiably or not.
Anyway, the question was, "how do they compare?". Personally, emotionally, they're pretty damn cool, but way less exciting. More so than can be hand-waved away as simply being older and more cynical.
